Friday 13 September 2013

Fight HIV with your underwear! #GETITON GETITON.BJORNBORG.COM Get it On is a collaboration between Björn Borg and the MTV Staying Alive Foundation which aims to support the important work to combat the spread of HIV. Our limited edition underwear BJÖRN BORG Get it On is a reminder to play it safe while having fun. One Euro per sold underwear supports the MTV Staying Alive Foundation. Art by Luca Manini
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